A few years ago I launched Umbrella House, a portion of the site dedicated to explaining my design philosophy. The site, and the effort that went into communicating, in laymans terms, why I do what I do, has been an invaluable tool that has helped me explain my work more effectively and to help find potential clients that are a good fit for us.
A couple years ago I launched a Facebook page, with the idea that it would be a looser, more informal format for posting & sharing ideas, showing projects on-the-boards and under construction, and generally allowing for more communication with friends, clients, fellow architects, and the like. Having tried it out, I found that the co-mingling of personal relationships and business marketing efforts inherent in social networking sites always felt a bit icky, and I have let that effort languish.
Which brings me to blogging. Blogs have in large part supplanted newspapers and magazines (except for my my beloved New Yorker) as my daily reading. I suspect the enthusiasm for the medium that animates many of my favorite bloggers has rubbed off on me a bit. Many times over the last year, things that have happened in the practice where I have found myself writing a blog post in my head, with nowhere to post it.
My hope is that the blog will serve as a bit of an experiment. It will serve the function of a newsletter, allowing me to update followers on news of our work. I'd also like to use it to give people a window into some of the things that we grapple with on a day-to-day basis: Working on strategies to balance efficiency, innovation, sustainability, design, and the lessons we learn along the way. Enjoy.
-Dave
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